How To Perfectly Answer The Important Questions In Your Job Interview
Dan Schawbel is the leading personal branding skilful for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let'south face it, yous're even google'ing yourself! At the cease of 2007, the Pew Internet Enquiry Team establish that 47% of people search for data most themselves online (Cocky-Googling), which was more than double 5 years agone. It's a pretty safe bet that percentage has climbed to over l or 60% by this year.
Some people might can it ego-surfing, but it's really a skillful practise to encounter what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or because they want to larn more most you. Hiring managers want to meet if you have a make clean record in Google, which is your permanent tape because every move yous make (yes even a blog comment) is stored there forever. Before I went on a second date one time, the daughter Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Endeavour doing it right at present and see what yous get.
There is no hiding from Google!
Google keeps track of just about everything you lot do on the internet. It patrols and captures your online behavior, such every bit when you mail on your weblog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content y'all create and distribute over the internet, other people are talking virtually y'all, which means that Google has a complete motion-picture show (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to detect out everything about you when they grow older. "Mom, wait what I simply plant out about Dad in Google." Your personal make can't hide from Google. In that location is one major exception to this though.
Common names
If your name is common, such as Mike Smith, then information technology will be very hard to own your Google results. There are over 54 meg results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if y'all either become very famous or work extremely difficult at building content each and every day for your unabridged life. At the age of sixty you might find out that Google changed their algorithm and you'll lose all that difficult piece of work. The signal being is that you'll accept to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst instance scenario is that you change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts virtually these celebrities volition never end up on the superlative xx results for their proper noun unless you are Perez Hilton. If your proper name is the same as a celebrities, you are in big trouble. Endeavour searching for Christina Aquilera (21 meg results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatever friends with these names, but even with C-level celebrities, you don't stand a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an surface area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, yous might accept been made fun of people of your unique name because information technology was "different." Although you were ostracized and made fun of, right now you get to laugh at anybody else! With a distinct proper noun, you are able to easily manipulate the results for your proper name on search engines. When you go to your high school reunion and see your friends, you'll get the final express joy considering y'all can be visible and control perceptions, while they simply cannot. When yous Google your name, whether y'all have results that reflect your brand, yous'll see how hard information technology volition be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if yous work very hard, you'll own the pinnacle x results for your proper noun.
In my adjacent mail, I'll talk about what y'all can practise to gain control over your Google results and let your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/how-perfectly-answer-the-important-questions-your-job-interview.html
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